The ‘Gold Series’ of Pantene was introduced in the start of this year in order to address particular need of black women with the collection of eight hair products. This range was full of argan oil products including conditioner, shampoo, pudding, co-wash, hydrating butter crème, detangling milk, reparative mask and hydrating serum.
Pantene debuted its first Gold Series campaign video few days ago during ‘Empire’ while Nigerian artist Demi Grace was its narrator. Pantene wrote at its YouTube page that they are celebrating this for those beautiful, confident and elegant women who use the strength, style and texture of their hair for their personal strength.
Black women off all ages and skin tones, including Grace, display their hairs while proving that you can have several styles with black and beautiful hairs. Grace told that they born with strong hair that are different from the beauty standards.
It is a new and encouraging thing that famous beauty brands like L’Oreal Paris and Pantene are taking part in recognizing the importance of non white customers with natural hairs. You can view the ad on ‘Gold Series’ here below.