Jennifer Lopez debuted her first fragrance, Glow, eleven years ago. She has managed to fit nineteen other fragrances in these eleven years under her well-perfumed belt with this fall’s JLove being her twentieth. She “fell in love with the business” after her first foray, Lopez told WWD, but love seems to be a twenty perfume deep understatement.
JLove comprises of frozen pineapple, white raspberry, pink grapefruit and tangerine top with a dried musk base. About the musk she explained, “I always want to put a musk base on it, because I feel like it gives such a nice sexiness at the bottom.” And about its name she said, “We decided to call it JLove for that very reason, because it encompasses everything about me in one simple little word.”
As she is facing some serious competition this year with katy Perry looking to usurp her celebrity perfume throne, so hopefully, JLove has been training.