We tend to have an initial eye rolling or eye raising reaction a fashion label signs on a celebrity business partner. It might happen because of a couple of reasons, as we have seen other personalities signing with fashion labels or we have been materialist. The focus of our first involuntary response is to see what kind of fashion is brought by these actors and not on their names only. Cameron Diaz is one of this kind of celebrity. According to the reports by WWD the actress has been welcomed by the team and she will be influencing the marketing and advertising side of the brand. The New York label does not want to confuse you with just another celebrity endorsement because Diaz has no fashion experience. She will not only wear our clothes but also work with us.
In the next spring it is expected that the first collection for Diaz will be premiered however she will be initiating Cameron Picks for the holiday. We do think that Diaz should be given a chance so that she proves that she has got fashion and business skills as it might sound like celebrity endorsement. Truly there is perhaps something about Mary Cameron that can help elevate the accessory line to a new level of innovation and success.