Alexander McQueen’s dressing having Brothers Grimm’s Gothic sensibility and closer to fairytale in spirit rather than dull, clumsy and none attracting which he has promoted. McQueen’s design and styles are dark but have female attraction which compels the people to visit Bjork instead of Duchess of Westminster.
McQueen’s style in the fashion of fairytale got popularity. He was born in1969 in a taxi driver house and learnt his business from the tailor Anderson & Sheppard on Savile Row who was the tailor of Prince of Wales. There he was busy in designing and tailoring of HRH’s suits quietly and no one know about him. He had also opportunity to work with Romeo Gigli, theatrical costumers Angels & Bermans and Koji Tatsuno before Central Saint Martins MA course.
He exhibited his excellent graduation collection in 1992 with the title ‘Jack the Ripper’ which fascinated the British press, Isabella Blow was so much impressed by his nice work that she purchased the whole stock and took McQueen as her pupil in the fashion industry. McQueen was also impressed with the fine work of MGM costume designer Adrian, Christian Dior and Thierry Mugler
He exhibited his collection under the titles of ‘Highland Rape’ and ‘The Birds’ which appeals Mr Pearl Corsetry to add square shoulders and sharp pencil skirts. McQueen’s style specifies the brutality. In the year of 1996 he won the British Designer of the year award.
McQueen removed John Galliano from the head of Givenchy jubilant exhibition in 1996. Gucci Group has taken the control of brand of McQueen in 2001 and the designers departed from the exhibitions of Givenchy and LVMH. From that, McQueen’s most splendid brand got so much popularity which rocked others brands in Paris. He showcased his first ever perfume, Kingdom in 2003 and exuberant men stock which was produced by Savile Row tailor Huntsman. He exhibited ready to wear men stock in Milan in 2004 for the first time.