Renzo Rosso was born in 1955 run Italian company Diesel quite successfully. Diesel jeans are well known all over the world. This brand has won a lot of awards for its products with winning catch line – ‘Diesel: For Successful Living’ parodies and products which will make you happy and eager to Rosso’s exclusive fashion styles.
Rosso was the son of a farmer. He got education in industrial textile manufacturing in his home town Padua and then economics at university in Venice. Before completion of his master degree, he established impressive Genius Group to design new fashion brand from which Replay and Diesel are also developed.
Rosso took control of Diesel in 1985 and he made known global marketing strategy in 1991. The company decided to hire services of international staff for Dsquared, Martin Margiela and Vivienne Westwood Red Label. New labels have also been exhibited including Diesel Kids, 55 DSL and the experimental Diesel Style Lab.
Diesel has its income more than 750m along with its own hotel, the Art Deco Pelican on South Beach, Miami and a farm in the Maristoca hills there grows wine and olive oil. Diesel also introduces Diesel Denim Gallery, presents specially treated jeans billed as one elegant art pieces. As this label is selling in more than 80 countries, Diesel denim jeans remains 100 percent made in Italy.
