Target has just announced its latest partnership in designing and Marimekko is the company’s new partner which is a Finnish design house. This collaboration will include more than 200 printed pieces ranging from apparel and accessories to outdoor decorations while this partnership was initially announced live on “Good Morning America”. It will include things like hammock, paddle board, parachutes and printed swimsuits. Most of the items of Merimekko for Target are under $50 and the range of things is from $7.99 for sunscreen to $499.99 for the most expensive paddle board.
Marimekko is located in Helsinki. The ‘Target’ team went there to directly experience the local culture. The playful emotions of this collection are increased by calm outdoor living in Helsinki. Merimekko president Alahuhta-Kasko said during the occasion that the concept of design partnership is started by ‘Target’ and its every new collaboration is better than the previous one. The purpose of the Marimekko brand was to fill the lives of people with color and happiness. The brand is ready to share its storied prints across the USA in collaboration with Target.