When Miss Sixty was teenager and she like to wear dresses like girls of her own age. She established her own brand Energies as the sister line to Italian street wear in 1991 and this brand had made progress in very short period of time. The brand originated from UK, opened its first branch on Neal street London in 1991 and now it has 133 branches internationally including eight branches in Britain.
MISS SIXTY Designer
Their dresses are suitable for body shape of every kind which made it popular and spacious line of denim. Wichy Hassan was appointed as head designer of the brand. He was born in Libya in 1955, and also got education of languages and art in Milan and then settled for designing the fashionable dresses. He was not got proper training of designing but he laid the foundation stone of his brand of Energie.
Miss Sixty - Backstage - Spring 09 MBFW
Miss Sixty - Backstage - Fall 09 MBFW
Miss Sixty jeans were manufactured in 1989 by a local tailor for whom Waichy became confused and worried for female suiting unisex jeans. He also insisted his business partner Renato Rossi working for Energie to help him in designing for Miss Sixty. The Tommy jean with its curve hugging cut got popularity for its unique style and trend.
Despite cute femininity is also added to its range, the brand with its objective of providing denim-with-sex-appeal. There are 35 styles available for each season in which a variety of washes and this brand was also introduced to demarcated ‘Denim Area’ to each store in 2004.
The status of denim brand did not grow up like Earl or Seven for All Mankind but Miss Sixty has been used in numerous colors and designs looking in the street, staying true to trademark quality and its rates are not compromised. During this time the slick brand image owes a lot to advertising that has come courtesy of fashion leaders comprising of photographers Mario Testino and Ellen Von Unwerth and stylist Katie Grand.
