For years, Eid menswear in Pakistan has been characterized by a predictable palette: dull beige or white kurtas, often mass-produced for entire families. From grandfather to grandson, the same fabric was worn, creating a sense of uniformity that left little room for personal expression. Even celebrities adhered to this traditional approach. However, this year, Mohsin Naveed Ranjha (MNR) has made significant strides in changing the narrative.

A Fresh Take on Traditional Styles

Cricketers like Naseem Shah have embraced MNR’s Eid collection, opting for deep, tobacco-brown embroidered kurtas that are formal yet refreshingly unexpected. Babar Azam showcased a stylish pistachio green kurta featuring tone-on-tone threadwork, paired with sneakers that defied conventional expectations. Adeel Chaudry, a restaurateur and food entrepreneur, opted for a clean, white kurta pajama set named Zaydan—simple yet tailored to perfection, exuding intentionality.

Elevating Men’s Fashion Choices

The shift in men’s Eid fashion is not about dressing louder; it’s about dressing better. MNR offers options that feel festive without resorting to ostentation. For the first time, men are no longer an afterthought in Eid fashion. MNR has created a space for them to express their individuality and style, allowing for a more personal and sophisticated approach to celebrating the occasion.

In summary, MNR is redefining how men dress for Eid, providing them with the opportunity to embrace fashion that is both elegant and expressive.