With the development in the technology, people started the shopping of their cosmetics in different way and they prefer the online shopping of cosmetic products. They look for different websites and forums, which also share the feedback of the customers after using their beauty products. There are different amateur makeup artists that democratized shopping of the beauty products through demonstrations of the products and they do not restrain by the exclusive brand contracts. They became skilled by educating others as well as themselves about the beauty products and managed the deals and they also applied the makeup like other professionals.

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