Fendi was set up in 1925 which was founded by Adela Fendi in Rome Italy from a small leather goods shop and a work room. She and her husband Eduardo dealt in leather garment with their customers in their Fendi Empire. This most popular and well reputed business is known for big furs and little hand bags started as a family business and spread throughout the world. They decided to set up a large store in 1946 but could not make progress till the death of her husband. After some time their five daughters joined the business and they inculcated some new ideas of fashion and designing to give…

Chanel is a well reputed name in the fashion industry. Chanel and its artistic director, Karl Lagerfeld have been working in fashion industry since 1983. Chanel was brought up in orphanage and she set up her house in 1913 is surely the popular fashion designer of the 20th century. Chanel designed sportswear for high fashion, her small black dresses, her costume, jewelry, and suitable male outfits are the stock of fashion legend. Her Chanel no.5 perfume is a confirmed classic, her softly structured tweed suit and quilted leather handbags.

Christopher Bailey was born in Yorkshire in 1971, famous for his sterling work as creative director in British company, Burberry, joined in 2001. He completed his master degree at the Royal College of Art in London in 1994, Bailey started working for the company Donna Karan in New York for the period of 1994 – 96. Then Tom Ford hired his services at Gucci in Milan as senior designer of womenswear from 1996 to 2001.

While working in Burberry, Bailey was mandated for direction of all product lines along with definition of company’s overall image and seasonal advertising…

Alexander McQueen’s dressing having Brothers Grimm’s Gothic sensibility and closer to fairytale in spirit rather than dull, clumsy and none attracting which he has promoted. McQueen’s design and styles are dark but have female attraction which compels the people to visit Bjork instead of Duchess of Westminster.

McQueen’s style in the fashion of fairytale got popularity. He was born in1969 in a taxi driver house and learnt his business from the tailor Anderson & Sheppard on Savile Row who was the tailor of Prince of Wales. There he was busy in designing and tailoring of HRH’s suits quietly and no one…