The fashion designer Nilofer Shahid presented the Dastaan-e-Firdaus collection at the Pantene HUM Bridal Couture Week 2019 in Lahore. The collection describes the beauty and nature of the Kasmir Valley.

It represents the romance of idyllic peace of the valley attracted the emperors to enjoy the beauty, and under the royal patronage flourished the creative arts; the pure and unblemished beauty of Kashmir has inspired musicians, poets, artisans alike.