RALPH LAUREN0 Comments

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Posted on 08 Aug 2012 at 9:49am



Ralph Lauren was born in 1939 in Jamaica. Now Jamaica has issued commemorative stamp in 2004 specifying Lauren as the man and logo of his brand of a polo player riding on a horse is appreciated by all. The brand Polo Ralph Lauren initiated his beginnings in 1968 by taking a loan of $50,000 and got popularity on foreign level for his lifestyle brand which everyone recognized today. Lauren was firstly extended his production from clothing to houseware and furniture. He was the first American designer who established shop in Europe in 1981 under the name of Polo Ralph Lauren Corporation and now it has 280 outlets running in the whole world and its stock is divided into various brands. This company also started a rugby store in Boston in October 2004, a lifestyle collection for the male and female having age from 18 to 25 years. The rugby line also combines with Lauren’s collection, Purple Label in 1994, Blue Label in 2002 and Black Label in 2005.

Ralph Lauren Picture

Ralph Lauren Picture

Lauren’s designs are an unmistakable preference for gentle people of old period. Actually, he has designed the Ivy League and preppy style of his own.  He has strong determination for he did not want to be in fashion but he wanted to be a fashion. The Ralph Lauren look is unique, nowhere more beautifully expressed than in his advertising campaigns which feature a cast by their models who often posed as if holidaying in the Hamptons.

ralph lauren

ralph lauren

2009 CFDA Fashion Awards

2009 CFDA Fashion Awards

Lauren entered into fashion industry in 1964 with Brooks Brothers, and then Beau Brummell Neckwear in 1967, where he designed wide ties. The Polo menswear line was exhibited and in 1970 he won the Coty Menswear Award. Lauren also started working for female collection and inducted this collection to the brand in 1971.

He has been graced with the CFDA’s Lifetime Achievement Award in the year 1993 along with its male collection designer in1995 and Female dress designer in1996 prizes. The Polo Ralph Foundation also makes preparations for campaigns like Pink Pony in2000 from which this brand supported cancer care and medically underserved communities.




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