Summer may be winding down, but Mark Wahlberg is raising temperatures (again!) with the news that he’s the latest brand ambassador for fashion label PRVCY. According to E!, the former Calvin Klein model will first promote PRVCY’s denim, eventually expanding into other areas of menswear, including, you guessed it, underwear.

Though it sounds like Wahlberg will be keeping his pants on for this latest endorsement deal, we wouldn’t mind seeing the star in his boxer briefs once again — after all, he did make us blush with his CK campaign in 1992.

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